Monitoring of PR campaigns and events, covered by the media, with the aim of reporting their effectiveness. Detailed and precise monitoring of all information items, published or broadcasted by the media*, based on keywords and periods. (*within the full media list monitored by FOCUS)
This service is invaluable for the work of advertising and PR agencies, as well as for the organisers of events, in order to obtain an accurate idea of the level of success of the campaign in the media and its reach among potential audiences. The campaign monitoring provides the foundations for making detailed analyses, preparing opinion polls, and planning future campaigns and events.